If Mixi.jp already a success , now Japan is hit by Webkare , a project that blends aspects of social networking and online dating.
Webkare addresses a very specific target: young girls. What is the value differential? As explained on Among all , the experience of finding a virtual boyfriend:
The game consist basically that the girl knows a boy or boyfriend Anime virtual, you can choose between four predefined models. The Anime boy is capable of conversation generated by the program-with the girl. Girl should participate in the talk and collaborate with other girls to get to be the girlfriend of boy Anime desired.
According to comScore , the market for social networks in Japan is dominated by mixi.jp , but what draws the fastest growing Facebook:
Selected Social Networking Sites * Vs. June 2008. June 2007 Total Japan - Age 15 +, Home and Work Locations ** Source: comScore World Metrix |
| Total Unique Visitors (000) |
Jun-2007 | Jun-2008 | % Change |
Total Internet | 53.716 | 56.220 | 5 |
MIXI.JP | 12.367 | 12.738 | 3 |
MYSPACE.COM | 1.137 | 1.245 | 10 |
Orkut | N / A | 638 | N / A |
FACEBOOK.COM | 172 |
538 | 213 |
Gree | 531 | 455 | -14 |
* Selected social networking sites based on comScore's Social Networking category.
** Excludes traffic from public computers Such as Internet cafes or access from mobile phones or PDAs.
