According to the study of digital agency Razorfish, FEED: The Razorfish Consumer Report Experience, advertising on social networks it is effective.
76% of respondents tolerate advertising on social networks.
40% say they have purchased after seeing ads.
Information monetize social networks
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Social networks can monetize it
Microsoft applies the logic to social networks: we create the market and then monetized
María Garaña Corces, president of Microsoft Spain, assesses how to monetize social networks in an interview in El Pais :
P. No doubt social success of social networks like MySpace or Facebook, which Microsoft participates. But giving money?
R. We are not value for money for social networks because prior to serving this market we've been creating it, making contact with young people which is consuming technology. Social networks let you target audience a much more focused than any mass advertising. This market has potential, it has become profitable enough and want to be there.
