Mark Zuckerberg, el fundador de Facebook, ha enunciado la ley de las redes sociales. Según Zuckerberg, los contenidos generados por los usuarios se duplican cada año:

“I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before. That means that people are using Facebook, and the applications and the ecosystem, more and more.”